Charcoal
#0C0C0D
Ground. Token field. Type on bone.
Brand
Peel. Ticker PEEL.
One mark. One field. Bone on charcoal. This is the kit for listings, socials, and anything that has to look like Peel.
Token
$PEEL
Name
Peel
Ticker
PEEL
Tagline
Peel the yield off.
Short
Peel splits any earning asset into Keep (the bag) and Drip (the yield). Trade both on Robinhood Chain.
One-liner
The yield market on Robinhood Chain.
Bio
Peel the yield off anything that earns. Keep is the bag. Drip is the yield. $PEEL
Tweet
Anything that earns is two claims. Keep the bag. Trade the drip. $PEEL — first yield book on Robinhood Chain.
Mark
The peel.
A circle with a sheet coming off. That is the product. Use the circular token for listings. Use the rounded-square icon for apps. Do not redraw it.
Color
Five. That's it.
Bone
#ECE8DF
Mark. Type. Primary actions.
Paper
#F3F1EB
Long copy on charcoal.
Stone
#9C9A94
Captions, labels, quiet UI.
Ink
#141416
Raised surfaces, cards.
Type
Serif for Peel. Sans for the rest.
Display
Peel
Instrument Serif Italic
Body
Keep the bag.
Instrument Sans
Ticker
PEEL
IBM Plex Mono
Voice
Short. Degen. Exact.
Say
- Peel the yield off.
- Keep is the bag. Drip is the yield.
- Lock the rate. Long the drip.
- $PEEL
Don't say
- Yield tokenization. Principal tokens. SY wrappers.
- The Pendle of Robinhood Chain.
- Points. Airdrop. Community.
- To the moon. GM. Wagmi.
Social
Avatar and banner.
Avatar is the rounded mark on charcoal. Banner is charcoal, italic Peel, ticker on the right. No photos in the avatar. No extra marks in the banner.
Launch film
15 seconds. Type only. Motion graphics, score, smash cuts. No footage.
